Lenovo K-12 Education Visual Identity toolkit

Lenovo is a global technology solutions company. The visual brand is well-established, in part due to strict identity and usage guidelines. The sales and marketing group for Lenovo Education wanted to create a distinctive look and feel within the brand for this vertical. The challenge was to work within the brand, but tell the education story in a way to stand out in the marketplace and differentiate from other Lenovo business verticals.