LEESON motors
We were onboarded at LEESON motors right after they had completed a partial brand launch. Our job was to come in and refine the brand guidelines, while simultaneously creating and implementing a wave of assets. Our first task was convincing the client that a photo and video shoot was needed to create a library of custom imagery and footage that would be essential in creating a cohesive look and feel that was representative of who they were and the story they wanted to tell.
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Brochure
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Introduction
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Motor features
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Employees
Cinematic overview video
We went up to one of LEESON’s manufacturing plants in remote, northern Wisconsin to capture video footage that embodied the essence of the motor brand: authenticity, pride, hard-work, and craftsmanship. We edited in a way that felt representative of what we experienced on the shoot: tattoos, rock music and grit.
Social Cuts
In addition to the main video, we provided three social content cuts with two lengths for each. The content was based on LEESON motors’ messaging pillars: people, solutions and quality.
Digital Ads
In tandem with the video shoot, we also captured lifestyle photography as well as individual portraits of employees. The employees were
photographed on both on black and white backgrounds, black reserved for high-level brand messaging, while the white backgrounds intended for more product-specific. The result was a powerfully branded look and voice that stood out in the marketplace.
