Lenovo Healthcare
Creating a brand identity within a brand
Each Lenovo B2B business unit required a distinct look while maintaining alignment with the master brand. For the healthcare sector, white was chosen as the primary color, striking the right tone for the market while allowing the master brand’s vibrant elements to stand out.
Thought Leadership Social Videos
SMEs were interviewed and filmed remotely, then edited with healthcare brand graphics to create a cohesive look and feel for this video series.
HIMSS Tradeshow booth
